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Your Adventure with Authority Building, Starts Here!
Hugh Lee Johnson
November 07, 2025
You're Brilliant at What You Do—But No One Sees It
You've built companies. Closed deals. Led teams. You know your stuff.
But when someone in your industry needs what you offer? Your name doesn't come up.
Here's why:
Prospects choose competitors who are less experienced but more visible
Decision-makers don't know you exist until it's too late
Opportunities go to people who simply show up more consistently
It's not a talent problem. It's a visibility problem.
And here's the brutal reality: If you're not building authority, you're being forgotten.
Imagine this: Every week, a world-class newsletter goes out under your name. Your ideas. Your expertise. Your voice.
But you didn't write a word.
That's what we do. We turn your insights into influence—and position you as the obvious choice in your industry.
Here's what happens:
✅ You show up consistently in your audience's inbox (the place that actually matters)
✅ You're positioned as a thought leader—not just another expert
✅ Inbound opportunities find you: clients, partners, investors, media
No more being the best-kept secret in your space.
Who This Is For
This service was built for high-performers who don't have time to "figure out content."
If you're a:
C-Suite Executive leading through influence
Founder or Entrepreneur building in public
Consultant, Coach, or Professional selling expertise
...and you already know personal branding matters—you just need someone to execute it at a world-class level—this is for you.
What You Get
Phase 1: Strategic Positioning & Setup — $4,995 (one-time)
We don't just start writing. We start smart.
Clarify your brand voice, messaging, and key topics
Build your fully-branded newsletter on Beehiiv (the platform pros use)
Create a custom content calendar aligned with your business goals
Phase 2: Weekly Ghostwritten Issues — $4,995/month
4 high-quality newsletter issues every month
Written in your voice, based on your ideas and expertise
Published on schedule—no blank-page anxiety, no missed deadlines
Phase 3: Audience Growth & Amplification
Subscriber growth strategy: lead magnets, referral systems, strategic list-building
Every issue repurposed into LinkedIn content for maximum visibility
Bonus #1: Lead Magnet Creation — $1,500 Value
A professional guide or resource that grows your list on autopilot.
Bonus #2: LinkedIn Profile Optimization — $750 Value
Your LinkedIn becomes an authority magnet—aligned with your newsletter strategy.
Bonus #3: 30-Day Growth Sprint Plan — $1,250 Value
A proven roadmap to gain subscribers and expand your reach from day one.
Total Bonus Value: $3,500—yours when you book a Discovery Call today.
Why This Actually Works
You stay in your zone of genius. We handle the execution.
Your ideas don't disappear. We capture and amplify them.
You own your audience. No algorithms. No middlemen. No noise.
And because everything runs through a proven, repeatable system, your authority compounds every single week.
📞 Ready to Become the Obvious Choice?
If you want to build a personal brand that:
Positions you as the leader in your space
Shortens your sales cycles
Attracts higher-quality opportunities
...then let's talk.
We'll show you exactly how to launch your Authority Newsletter in the next 30 days.
You don't need to:
Write a book
Post every day on social media
Hire an entire content team
You just need a system.
That's what the Authority Newsletter Ghostwriting Service delivers:
✔️ Your voice, your ideas, your expertise—beautifully packaged
✔️ A branded newsletter platform you own
✔️ Weekly publishing that builds visibility without you lifting a finger
FREQUENTLY ASKED QUESTIONS
1. What exactly is the Authority Newsletter Ghostwriting Service?
It’s a fully done-for-you solution that helps busy executives, founders, and professionals build an authority-building email newsletter. We handle everything: strategy, setup, voice capture, writing, publishing, and audience growth. You stay focused on your business while we consistently showcase your expertise, build your audience, and generate opportunities on autopilot.
👉 Schedule a Discovery Call to see exactly how this would work for you.
2. How is this different from hiring a freelance writer or marketing agency?
Unlike a generic writer or agency, we don’t churn out filler content. We create high-impact newsletters tailored to your brand voice and business goals. We know how to position you as a thought leader, not just push content. Plus, we handle strategy, publishing, and growth — things most writers don’t touch.
3. Who is this service best suited for?
Our clients are busy, high-achieving professionals who understand the value of visibility but don’t have time to build their personal brands alone. If you’re a C-suite executive, founder, consultant, or high-end professional who wants to stop being the best-kept secret in your industry, this is for you.
4. Do I need to already have a newsletter or audience?
No. We can launch your newsletter from scratch or take over an existing one and optimize it. Even if you don’t have a single subscriber yet, we’ll help you grow the right audience fast.
5. What platforms do you use to build and publish newsletters?
We build everything on Beehiiv — the industry’s best newsletter platform for growth, analytics, and audience building. You’ll have a fully branded newsletter site and access to all metrics.
PROCESS & DELIVERY
6. How do you capture my voice and expertise if I’m not writing the content?
We use a proven voice-capture process that includes a positioning interview, review of your existing content, and ongoing collaboration. You’ll be surprised how authentic the newsletters feel. Most clients say, “This sounds exactly like me… but better.”
7. What’s the onboarding process like?
In 3–4 weeks, we’ll handle:
Strategy & positioning
Beehiiv platform setup
Content calendar creation
Voice capture
From there, you’ll start receiving weekly drafts to review and approve.
8. How often will I receive newsletters?
We publish four newsletters per month (one per week). This frequency is ideal for staying top-of-mind without overwhelming your audience.
9. How much of my time will this take each month?
Just 30–45 minutes a month. We handle the heavy lifting — you simply approve drafts and share high-level input during our monthly strategy check-in.
10. Do you also design and format the newsletter for me?
Yes. We design your newsletter in Beehiiv using your brand colors, fonts, and logo. Every issue is beautifully formatted and optimized for mobile and desktop.
CONTENT & STRATEGY
11. What kinds of topics will you write about in my newsletter?
We build your content pillars during onboarding, which could include industry insights, leadership lessons, behind-the-scenes stories, and trends. Every topic will be aligned with your goals and audience.
12. Can I suggest topics or ideas?
Absolutely. You can send us notes, voice memos, or links any time. We’ll also proactively pitch you ideas based on your positioning and what’s trending.
13. Do you provide a content calendar?
Yes. You’ll get a 3-month content calendar so you know exactly what’s coming up. It also helps you coordinate newsletters with product launches, events, or campaigns.
14. Will the newsletters be customized for my industry and audience?
Every newsletter is 100% custom. We research your industry, analyze your competitors, and craft content that speaks directly to your audience’s pain points and aspirations.
15. Do you also write LinkedIn posts or other social media content?
Yes. Each newsletter is repurposed into LinkedIn-ready posts for added reach. This is included in your monthly retainer.
GROWTH & RESULTS
16. How will this newsletter help me build authority?
Consistency + valuable insights = authority.
Your newsletter builds trust with your audience, showcases your expertise, and positions you as the go-to leader in your industry. Over time, it creates a flywheel of inbound opportunities.
17. How long before I start seeing results?
Most clients start seeing engagement (replies, shares, and LinkedIn reach) within the first 30–60 days. Significant audience growth and deal flow often start around the 90-day mark.
18. Will this help me attract more clients or opportunities?
Yes. Newsletters shorten sales cycles, warm up leads, and spark referrals. They also create a personal connection with your audience, which leads to inbound opportunities like speaking gigs, media invites, and partnerships.
19. Do you provide strategies to grow my subscriber list?
Yes. We set up lead magnets, referral programs, and LinkedIn growth strategies to grow your list every month.
20. Can you guarantee specific results (like revenue or subscriber numbers)?
No one can ethically guarantee results, but our system has helped clients consistently grow their audiences and generate six figures in new opportunities. We’ll show you how during your Discovery Call.
PRICING & PAYMENTS
21. What does the $4,995 setup fee include?
The setup fee covers:
Positioning & strategy session
Beehiiv newsletter site creation
Branding & design
Content calendar creation
Lead magnet (bonus)
22. What’s included in the $4,995/month retainer?
Four ghostwritten newsletters per month
LinkedIn repurposing
Analytics & optimization
Audience growth strategy
23. Are there any additional costs I should expect (platform fees, design, etc.)?
Beehiiv has a small monthly platform fee (usually <$100). Everything else is included.
24. Is there a minimum commitment? Can I cancel anytime?
We recommend a 3-month minimum to see results, but you’re not locked into a long-term contract. Pause or cancel anytime.
25. Do you offer any discounts or packages for multi-month commitments?
Yes. If you prepay for 6 or 12 months, we’ll offer a bonus incentive (like extra growth consulting). Ask about this on your Discovery Call.
TECHNICAL & LOGISTICS
26. Do I need to have technical skills to use the newsletter platform?
No. We do all the setup and publishing for you. You only need to log in if you want to view analytics.
27. Will I own my email list and platform if we stop working together?
Yes. Your email list, Beehiiv account, and content belong to you.
28. Do you integrate lead magnets or referral programs to grow my list?
Yes. We’ll set up your lead magnet and Beehiiv’s referral program (if you choose) as part of the growth strategy.
29. Can you help migrate my existing email list to Beehiiv?
Absolutely. We’ll import your current subscribers and clean your list during onboarding.
30. How do we communicate and share feedback during the process?
We communicate via email, Slack (optional), and monthly strategy calls. You’ll also get weekly draft notifications and a simple approval process.
Ready to stop being the best-kept secret in your industry?
👉 Schedule Your 30-Minute Discovery Call Now →
We’ll map out exactly how we can launch your Authority Newsletter and build your personal brand in the next 30 days.